N+A Advertising Took Home Gold, Silver & Bronze

Don't Miss Out!

AMA and Creativity Atlanta Networking Event
Abehind-the-scenes, after hours look at the new High, including a first look at new exhibits The Quilts of Gee's Bend and Chuck Close: Self Portraits 1967-2005.

WHEN:
Thursday, March 30, 2006
6:00pm - 8:00pm Registration & Networking (cocktails and appetizers included)
7:00pm - 8:00pm Guided Tour

WHERE:
The High Museum of Art
1280 Peachtree Street, NE
Atlanta, Georgia 30309

HOW MUCH:
$5 Members, $10 Non-members; At Door: $15 Members, $20 Non-Members

Creativity Atlanta's Networking Event
Participate in this informative event with college and university students working toward careers in the advertising and marketing fields.

WHEN:
Thursday, April 06, 2006
Reception 6:00 pm, followed by a panel of brand managers, strategic planners, and marketing professionals from Georgia Pacific, (r)evolution partners, and Eric Mower Associates

WHERE:
The Art Institute of Atlanta,
6600 Peachtree Dunwoody Road, Suite 100

HOW MUCH:
$5 members, $10 non-members; At Door: $10 Members, $15 Non-Members

Creativity Atlanta Career Day

Creativity Atlanta Career Day
Career Day is for college and university students working toward careers in the advertising and marketing fields. Following is a rundown of the 2-day event.

April 6
A reception at 6 pm will be followed by a panel presentation by brand managers, strategic planners and marketing professionals from Georgia Pacific, (r)evolution partners, and Eric Mower Associates from 7 to 8:30 p.m.

April 7
The day begins with a light breakfast, followed by featured speaker Ron Huey of huey+partners and breakout sessions on media planning and account service. At noon, participants will attend the AAF Mosaic Center/BellSouth Career Fair. For more info go to www.aaf.org/multi/mosaic_fair.html. And at 3pm, participants will visit Fitzgerald Advertising for a tour and Q&A session.

Cost & Registration
$65 per person for AAF member schools and $75 per person for non-AAF member schools. You may register online at www.123signup.com/register?id=fkfhf, or by emailing or calling Career Day Chair, Larry M. Stultz, Ph.D., at 770.689.4821. Registration deadline is April 4, 2006.

Creativity Atlanta's Emory Professional Programs

Creativity Atlanta's Emory Professional Programs
Held on the Emory campus, the class series is part of Emory's Professional Learning Program. Sponsored by Creativity Atlanta, this year's program is The Business of Advertising: An in-depth look into advertising and communications. This series of six seminars features speakers from the Atlanta area who are industry champions and experts. Join Atlanta colleagues to learn about and discuss the intrigues involved in making great creative, from every aspect.

Registration is available online at http://www.cll.emory.edu/classes.cfm?cla=1138038156&pt=3. The class series will begin Tuesday, April 4 for six consecutive Tuesdays from 7-9pm.

Submit Your Silver Medal Nominee Today!

Silver Medal Awards Call for Nominations
Creativity Atlanta is accepting nominations for the 2006-2007 Silver Medal and Young Advertising Professional Awards. If you have a candidate in mind, please send a letter supporting the criteria along with the nominee's biography to:

Creativity Atlanta
1054 Redwood Drive, Norcross, GA 30093
Phone: 404-626-6975
creativityatl@bellsouth.net

The deadline for nominations is TODAY, Friday, March 24, 2006. For more information and to view a list of criteria, visit www.creativityatlanta.org.

Joanne Truffelman

Give Charity to Those "In Need"!
Did you ever wonder what happens to all of the great ideas that agencies present to prospects and clients that are not sold?

Imagine an arsenal of creative concepts for every service industry, package goods companies, soft drink companies, the healthcare industry, insurance companies, banks, airlines, cosmetics and on and on; collected for over 50 to 60 years. Where are they all?Why hasn't some agency started a new agency utilizing all of the great work from other agencies?Whew!Think of that database! I bet they would sell products with results over-the-top, and win all of the awards along the way.

Good question?If there is an answer, it probably is between a rock and a hard place or sent to the black hole.It has been said "no idea is original".Ideas breed more ideas, coming from our sub-conscious and things we have sighted throughout our lives. Interesting, that some of those ideas have a way of appearing and reappearing.

Those of us in the ad biz know that we are probably at the top of the list for industries which spend the most time, the most money and get the least amount of rewards for the efforts.What do we do about it?We can't change the business totally, but we can ask clients at the very least, what they would expect in return for their time and money.

We are in a creative business and that is what sells our clients and ultimately consumers.We have to prove our marketing intelligence visually (from power-point presentations to execution of the creative product), however, why is it always given away?We all give back by way of helping our favorite charities and not-for-profits. That should intentionally be FREE, but those who we propose to, in order to make a profit, should pay a price.

So dear clients out there, now that I have ranted, a little goes a long way!Any small token to help agencies present their best work, is compensation that will benefit you in the long run and probably reap the greatest rewards.

Note: Actors and actresses are protected by unions and work, only "for hire". Illustrators and photographers are protected by ASMP laws and their work is "for hire". Maybe it's time to ask the 4A's (AAAA) to protect us!

Joanne Truffelman is Founder and Chairman of TG Madison.