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WHAT'D I MISS?
2008 ADDYS
The Giants may have won the big game on Sunday, but those who attended the ADDY® awards Saturday night know who the true winners are. The Atlanta Ad Club (AAC) announced the recipients of the 2008 Atlanta ADDY Awards Saturday, Feb. 2, 2008. Nearly 850 entries were received this year, and 202 ADDY Awards were presented to advertising professionals and students across the southeast.
The coveted
“Best in Show Award” was awarded to 22squared, and the “Student Best in Show Award” was presented to
The Creative Circus. Atlanta-based 22squared received the “Best in Show Award” for its regional/national television spot entitled “Prius Future TV” for the Southeast Toyota Distributors. The Prius campaign was developed by Scott Sheinberg
, Chief Creative Officer; Josh Robinson, Art Director; William Bloomfield, Copywriter; and Jason Harrington, Director. The Creative Circus student Lindsey Stuart, designer, won the “Student Best of Show Award” for her work for Polestar.
2008 ADDY Award winners received AAC’s first-ever Spike in recognition for creative brilliance. Shaped as an authentic railroad spike, the Spike pays tribute to Atlanta’s history when the city was formerly named “Terminus,” the location where all major railroads converged.
Photos from the event can be purchased at www.mooseheadphotography.com
. Click on "Galleries," and view photos from the 22squared pre-party, ADDY red carpet and ADDY awards presentation.
Ad People do Good for Boys and Girls Club
In December, Ames Scullin O’Haire
hosted the AAC holiday party. In addition to a fantastic night of socializing, dancing and celebrating, the AAC collected more than 100 toys for the needy boys and girls. Cheers to you and thanks for your generous donations!
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UPCOMING EVENTS
AAC Evening with Mark Fenske
Join the AAC as they host advertising legend Mark Fenske on February 21, 2008 at everyone’s favorite neighborhood establish, Manuel’s Tavern.
Thursday, Feb 21, 2008
06:00 PM - 09:00 PM
Members: $15
Non-Members: $25
Student: $10
At the Door: $30
Click here to register
Stay tuned for the
details on the upcoming Agency Open House as the AAC visits
Huey + Partners in March.
Coming Soon!
Although the AAC’s
Silver Medal
award is neither silver nor a medal, it’s still the highest honor the AAC offers to recognize Atlanta’s profound leaders in advertising. The award recognizes an individual who has made an outstanding contribution to advertising and who continually furthers industry standards, creative excellence and responsibility in areas of social concern.
The Young Advertising Professional Award recognizes a young, talented advertising professional between the ages of 18 and 31 who has made significant contributions to their organization and community.
Know any contenders for Silver Medal or the Young Professional award? Watch out for a call for nominations in March followed by a luncheon honoring the recipients in May. Check the AAC
Web site for more information and happy nominating!
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MEMBER NEWS
Ames Scullin O’Haire has made two key hires recently. Mike Bourne joins the agency as Creative Director, he came from Draft/FCB Chicago where he created famous campaigns for A-1, Jell-O, Kraft and Coors. Michelle Evans
is the new Media Director of ASO. She worked most recently at Initiative Media/Atlanta where she ran media for the Home Depot account.
JWT recently launched the new Marine Corps television spot nationwide. The spot features the USMC silent drill team and shows them in different areas around America. You can find out more about it at
OurMarines.com.
ING North America hired
PM Publicidad as their Agency of Record for U.S. Hispanic marketing and advertising. PM Publicidad will initially be focused on marketing retirement and financial services products to Hispanic consumers across the United States.
Atlanta-based
TG Madison Advertising announces the addition of Amy Murphy as Account Supervisor on Piedmont Healthcare and Zoo Atlanta. In related activity, the agency has promoted Jessica Plagman
from intern to a staff position as Assistant Traffic Manager. Plagman is a graduate of Clemson University where she earned a Bachelor of Science in Marketing. She is currently studying for an MBA at Georgia State.
Fletcher Martin added two more creative stars to its mix, luring top talent from the Sunshine State to the Peach State. Brandy Gill
has joined the firm as executive creative director; Clay Shivers has been named an associate creative director. Additionally, J&J / Invision, a leading commercial carpet manufacturer based in Dalton, GA, selected Fletcher Martin to oversee the creation and launch of a new strategic business and marketing plan.
Arketi Group
, a high-tech business-to-business marketing and public relations firm, recently won a 2007 Award of Merit in New Communications from Society for New Communications Research for its Arketi B2B Marketing Minute podcast series. The agency was also selected as agency of record by
bSocial Networks, the leading provider of B2C and C2C software for social networks.
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AD RANT: A Lie About Advertising
By David S. Cohen
JWT
They say talents show themselves around age five. My talent, what I was originally good at, was lying. As others were finding their way to a musical instrument, or baseball glove, or any other pass-time, I came naturally to telling fibs to family, friends and perfect strangers. Of course, at that age, I got caught a lot. A great aunt would call the house in utter amazement that I was able to invent a new kind of lemonade and have it served in the restaurant down the street. A friend’s mother would call my mother in tears about the little brother I used to have, but died because of allergies. I have no clue what drew me toward deceit, but in my
prepubescent years, that’s how I rolled.
My parents must have been totally perplexed. They would sit me down for a long talk. I would have to go and confess to the mark of my dishonesty the truth. Then, Sesame Street or some toy would be withheld for the prescribed amount of time. This is what I would tell my therapist, if I didn’t write articles.
That’s when I learned that if you told people it was a story at the end, or even better, wrote the lies down, that it was considered fiction. Lies all of a sudden made the people around me proud and they would pat me on the head. Teachers gave me A’s because of how creative I made my reports by telling the story of Lewis and Clark through the dog’s point of view. I was even awarded a creative writing scholarship of $100 a semester (a sign that should have told me how little lies pay). At college I got a BA in English, which was definitely should have been re-titled as a BS.
After college we are thrown out into the world. Only in the real world, it’s hard to make a living telling stories. Less than 5% of creative writing majors will ever earn a dollar writing anything, which certainly makes it seem like it’s a department full of con-artists. I also found out that being good at story telling doesn’t mean you have anything to say. Oh, I had plenty of good yarns but now people wanted meaning, a message, or at least a cliffhanger that they could read at the beach. I longed for the days when I could get off with just some time in the “naughty chair.”
That’s how I found advertising. It met all my requirements. 1. It paid. 2. I didn’t have to up-sell the scampi. 3. Plus, someone gave me something to write about. People even went back to praising me for my “creativity.” It doesn’t get better than that.
There’s even a kicker. Really, it was the closest thing to the truth that I had found. Why? There are two distinct reasons. First, you can’t tell people a product does something it doesn’t because the company will get sued. Either that, or worse, word spreads that the product is a fraud and it goes out of business. As one great adman once said, “nothing kills a bad product, like good advertising.”
The second reason, advertisers can lie is because the American people expect and even enjoy the lie. It’s great. We have become such an advertised too society that the public looks at hyperbole with that wry grin that says, “I know what you’re up to.” Does any Axe user really believe hot women will be running after him down the street? Nobody thinks cows are using vandalism to convince people to eat more chicken. If someone actually believes a creepy guy in a king mask can magically produce fast food, well then someone near you is twirling their finger around their ear and calling out “cookoo.”
People are smart. They get it. Clients might not always. But in general, people want to simply understand what a product or service can do for them in a way they can viscerally enjoy. It’s what makes big corporations less corporationy. It’s what people flip to, instead of from. Anyone that tells you different is just lying.
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