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 Patrick Scullin |
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SILVER MEDAL AWARD
Join us as we honor an advertising guru and a future one at Atlanta Ad Club’s annual Silver Medal and Young Advertising Professional awards event. This year's Silver Medal award recipient is Ames Scullin O’Haire principal, Patrick Scullin, and the Young Advertising Professional honor goes to Damien Pope of Matlock Advertising & PR. The event will be held on May 22. |
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CALL FOR ARTISTS – FOR ART’S SAKE
Got art?
Atlanta Ad Club is calling on all artists (YOU!) for much needed art donations for our annual “Give Back” event for the Atlanta creative community – our chance to provide scholarships and financial assistance for students pursuing a degree in advertising, marketing, communications, and design. Ad Club and you give back to the community by funding our future. The event will be held on June 21.
To receive the Call to Artist packet, email j.coleman@denmarktheagency.com. Forms are also available at
www.atlantaadclub.org. |
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WHAT’D I MISS?
February 20 – Fred Senn, Fallon Worldwide and Mark Snyder,
Holiday Inn Hotels & Resorts.
103 West was filled to capacity when Fallon came to town. Fred Senn visited the Atlanta Ad Club to shed light on the success of the firm he founded with Pat Fallon 25 years ago. Senn, coauthor of “Juicing the Orange” talked to the group about creative leverage and how to breakthrough in a time when business is getting tougher for clients.
Senn’s Seven Principles of Creative Leverage:
- Always start from scratch.
- Demand ruthlessly simple definition of the business problem.
- Find a way to connect emotionally, and then make it a priority.
- Focus on the size of the idea, not the size of the budget.
- Seek out strategic risks.
- Collaborate or perish.
- Listen hard to your customers (them listen some more).
Joining Senn was Fallon client, Mark Snyder, who showed creative samples and talked about the launch and growth of the Holiday Inn Express communications campaign, the most successful launch of a sub-brand in the hotel industry.
Snyder’s focus – and best proven by the “refreshingly smart” creative – was how to conquer the “Sea of Sameness” prevalent in that sector’s advertising. Holiday Inn Express took creative risks that were a welcome and intelligent change from the mundane.
You might say the same about Senn and Snyder’s presentation to the Atlanta Ad Club. Sorry you missed it! |
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UPCOMING EVENTS
Production SIG is reinstating happy hours at Front Page News in Midtown. Come catch-up with your fellow production colleagues and grab a drink – the first one’s on us!
When: Wednesday, April 25, 2007, 6-8 p.m.
Members – FREE! Non-members - $5
FIRST DRAFT
had a banner showing last month with 25 creatives swilling beer and swapping stories. Attendees said it has been a great way to network, get out from behind the computer, find out what is going on at other shops and to just have fun with like-spirited people. With each meeting, our group continues to grow so come out to meet, mingle and moan with the other creative stars in Atlanta! Next FIRST DRAFT is May 3, 2007 from 6-8pm at Park Tavern.
Agency Open House at Fitzgerald + Co
Come grab a few drinks, talk shop and tour Fitzgerald + Co. Not to mention, see some of Fitzco’s clever work along the way.
Where: Fitzgerald + Co
When: Thursday, May 17, 2007, 6-8 p.m.
How much:
Pre-registered –members $5,
non-members $10
Walk-in – members $10,
non-members $20
Silver Medal & Young Advertising Professional Award
Where: 103 West
When: Tuesday, May 22, 11:30 a.m.
For Art’s Sake
Where: Gordon Biersch
When: Thursday, June 21, 6:00 p.m.
For more information on AAC events,
click here. |
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PITCH IN!
Atlanta Ad Club
is looking for volunteers. Well, we’re always looking for volunteers, but right now we have three specific needs:
- Website Manager – content revisions, clearinghouse for updates, keeping it fresh (non-technical)
- Sponsorship – lead the committee that oversees various fundraising activities
- Production SIG – help organize events and happy hours for the Production Special Interest Group
Please contact president, Thom Gonyeau, if you can assist on these fronts. You can reach him at 404-633-3366 or via email at thom@mvgltd.com. |
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MEMBER NEWS
Toybox Productions teamed up with
Hope Beckham to create a :30 image piece for Caribou Coffee to run in Times Square as the company celebrated the ringing of the opening NASDAQ bell on January 9th, 2007.
iKobo, Inc.
a global leader in “person to person” online money transfer recently announced that James F. Calvano has joined the Board of Directors.
PM Publicidad announces the hiring of Ricky Echegaray as VP, Creative Director, and two new account wins, including CompuCredit and Nuestro Banco.
Creative Digital Group has been engaged to design and build Broadband channels for The Weather Channel.
TG Madison Advertising
recently announced the hiring of Bill Zeigler as media supervisor; Julie Adams, account supervisor; Emily Bohn, assistant account executive, and Laura Lawrence, as administrative assistant. The agency has promoted Mike Betts to vice president-associate creative director; Amy Rogers to media planner; and Carolyn Gregory to account coordinator.
DENMARK {the agency}
has been certified once again by the Women’s Business Enterprise National Council (WBENC) as a woman-owned company qualified and eligible for expanded business opportunities available through WBENC.
In the wake of winning Edwin Watts Golf, Atlanta Bread Company and The Grape, Blattner Brunner
has added several new employees. The following people have joined Blattner Brunner: Jimmy Brooks, Studio Production Manager; Sue Batterton, Senior Writer; Elle Waller, Account Supervisor; Jaclyn Adams, Account Supervisor; Allison Platt, Account Coordinator. Blattner Brunner was featured in this month's issue of One Magazine in its story of "Agencies off the Beaten Path."
Mountain View Group, Ltd
– film makers and communication strategists – has moved their office to Inman Park. The company is now in the Blue Horse, located at 834 Inman Village Parkway, Suite 240, Atlanta 30307. Mountain View recently garnered honors at several festivals including Create Awards, Intercom Awards, LACP Spotlight, and MarCom Creative Awards. The shiny hardware was delivered to Mountain View clients Georgia Aquarium, Brand Atlanta, GE Corporate, and Raytheon.
Recently acquired by
MPS Group Inc., Paladin welcomes its newest Account Manager, Drew Greene, to their Southeast division’s headquarters.
Moxie Interactive recently sponsored an industry event, “Reading the Future of Marketing” which included moderator Rishad Tobaccowala, CEO of Denuo; Ted Leonsis, Vice Chairman of AOL; Suzy Deering, Executive Director Brand Media and Sponsorships Verizon Wireless; Chris Saridakis, CEO PointRoll; and Joel Lunenfeld, SVP Media Services Moxie Interactive.
Atlanta’s
Matlock Advertising, NY-based Schofield Films, and Lisa Olshanski with The Lvngrm, recently created a spot for Publix to celebrate Black History Month.
Cool Blue Interactive, a premier internet marketing and web development agency, launched the new Alliance Theatre website on February 24-www.alliancetheatre.org.
Pogo Pictures director Steve Colby recently shot projects for Reactine and Visine with JWT Toronto, Subway with Anson Stoner, and Old Mutual with
Kilgannon. Director Angel Traverso completed a spot with agency Van Winkle and Associates showcasing the new spring collection at Off Broadway. |
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Eduardo Pérez
PM Publicidad
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AD RANT: Market to Hispanics? Hispanics ain’t got no money…
Okay, so maybe marketers don’t articulate their feelings quite so crudely (or reveal their thinking in such an unvarnished fashion) but we often read between the lines when they say something that sounds a bit more tactful. Maybe it’s because we’re in the heart of Dixie and Hispanics are a newer migrant to the region that too many marketers who call the South home don’t yet “git” the impact of the country’s fastest growing demographic segment. We “get” that. Until the last five to eight years Hispanics have not had much of presence in the region and despite the startling Census numbers since 2000, locally based marketers
couldn’t see the empirical evidence sometimes needed to make numbers a tangible reality. Even those who market nationally.
If we were in Los Angeles, Miami, New York, Chicago or anywhere in Texas, marketers would certainly know how important this exploding group of consumers are to their companies’ long term success and market share growth. As of last year, U.S. Hispanics composed almost 15% of the overall U.S. population (about 50 million) and wielded over $700 Billion (with a “B”) in disposable income (projected to be about $1 Trillion in two years). In more descriptive terms, that’s more Hispanics in the U.S. than Canucks in Canada and more spending power than most decent sized economies around the world including most Latin America countries.
Take it a step further and we realize that in all the aforementioned major U.S. markets, Hispanics make up a sizable portion of the population - 25% or greater in all those (over 50% in LA and Miami) and the corresponding “dolares” that they represent. And you think the Hispanic population is growing fast? Their incomes are growing almost three times faster. In fact the U.S. Hispanic segment now has more purchasing power than the African-American segment (and that’s including Sean “Diddy” Combs and Jay-Z’s annual haul).
In certain categories of products and services, Hispanics represent an inordinate percentage of the spending (known in high brow market research circles as “over indexing”). So, take a look at what your clients are selling, where they’re selling it and then look at the numbers. Your clients are likely missing great opportunities to grow their sales and you may be missing an opportunity to look smarter than them. Well, maybe you don’t want to make it obvious that you’re smarter than them but hopefully they’ll appreciate how “savvy” you are about U.S. demographic trends and reward you with a well deserved “gracias” and a
continued relationship with your agency. And one last thing: find an expert who understands the U.S. Hispanic segment and how to market to them. As we often include in certain TV spots, “Done by professionals – do not attempt on your own.”
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