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The Silver Medal Award is the highest prestige bestowed by the Atlanta Ad Club. The award recognizes an individual in the Atlanta community who has made an outstanding contribution to advertising and who continually furthers industry standards, creative excellence and responsibility in areas of social concern. The nominee typically:
- Has achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service company
- Shows a consistently high degree of creative, original thinking in a key area of expertise
- Works to raise the stature and standards of the advertising profession
- Is, or has been, active in civic, religious, or other groups dedicated to human or social welfare
- Lives and works in the metro Atlanta area
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