Wednesday August 27th, 6:30-8:30PM
Banquet Hall at Technology Square Research Building
Building & Engaging a Tribe
Seth Godin's ideas about tribes, first articulated in 2009, now mean more than ever. Tribes are brands or organizations that have cultivated passionate followings. While it was originally thought that the advent of the Internet and the Information Age would bring about more uniformity and homogeneity, the opposite has happened. People are more interested in following their true passions, and tribes are their outlets. These intense followings are the envy of most brands. Join us as leaders of local tribes like #WeLoveATL, Bitter Southerner & the Atlanta Beltline share their insights and stories.
Founded in 1959, the Atlanta Ad
Club, with our American Advertising Federation
(AAF) affiliation, exists to advance and enrich the Atlanta advertising
community by acting as a catalyst for idea exchange, professional
We accomplish this through helping our members expand their industry knowledge, providing opportunities to exchange ideas and network with industry peers, recognizing local creative excellence through American Advertising Federation's annual ADDY® Awards, offering educational programs targeted to specific segments of the industry, and protecting our members' interests both in Georgia and nationally through American Advertising Federation's lobbying efforts.